Coffee lovers, take a sip of your latte and let’s dive into the history of one of the most recognizable logos in the world – Starbucks. From its humble beginnings as a small coffee shop in Seattle to becoming an international symbol for quality caffeine fix, Starbucks has come a long way. But what about its visual identity? How has it evolved over time? Join me on this journey as we trace the transformation of Starbucks logo from mermaid-inspired to modernist design in “From Mermaid to Modernity- Tracing The Visual Identity of Starbucks Logo Over Time.”

Introduction to Starbucks and its Logo

Starbucks is a coffee company that was founded in 1971 in Seattle, Washington. The company has more than 30,000 stores in over 70 countries. Starbucks is the largest coffee chain in the world. The company’s logo is a mermaid or siren.

The Starbucks logo has undergone several changes since the company was founded. The first logo was created by Terry Heckler and it featured a two-tailed mermaid or siren. The second logo was designed by Michael Meyers and it featured a more stylized mermaid. The third logo was created by John Rudolpht and it featured a more modern looking mermaid. The fourth and current logo was designed by Starbucks’ in-house design team and it features a more simplified version of the mermaid.

The Starbucks logo is one of the most recognizable logos in the world and has become synonymous with coffee culture.

Evolution of the Starbucks Logo

The Starbucks logo has undergone many changes since the coffee chain was first founded in 1971. The original logo was a drawing of a twined mermaid, which was meant to represent the company’s seafaring history. This logo was eventually replaced by a more simplistic green and white design, which is still in use today. In the 1990s, Starbucks began to experiment with different variations of its logo, including a short-lived attempt at a wordmark logo. The current Starbucks logo was introduced in 2011 and features a more modern version of the mermaid design.

Meaning Behind the Current Starbucks Logo Design

The Starbucks logo has undergone many changes since the company’s inception in 1971. The current logo design was introduced in 2011 and is a revision of the previous design from 1987. The main difference between the two designs is that the “siren” (also known as the mermaid) is no longer featured prominently. Instead, the word “Starbucks” is written in a green circle with a white border.

The meaning behind this change is twofold. First, it represents the company’s move away from its seafaring roots and towards a more modern identity. Second, it reflects Starbucks’ commitment to environmental sustainability – the green color of the circle represents this dedication.

Overall, the current Starbucks logo design is more simplified and streamlined than its predecessor. It is an accurate reflection of where the company is today – a global leader in coffee retailing with a strong focus on social responsibility.

Hidden Details in the Starbucks Logo

The Starbucks logo has undergone many changes since the coffee chain was founded in 1971. The original logo featured a slightly modified version of a 16th-century Nordic woodcut of a bare-breasted mermaid. While the mermaid logo was eventually replaced with a more modern mark, Starbucks has always kept some reference to the original in its current logo.

The double-tailed mermaid, or siren, from Greek mythology is a popular symbol that has been used by many companies over the years. The Starbucks siren was originally designed to be seductive and alluring, which is why her breasts are exposed. However, In 1987, after complaints from customers and religious groups, Starbucks decided to cover up the mermaid’s breasts with her flowing hair.

While the original logo was meant to be sensual and attractive, the subtle changes made to the Siren over the years have given her a more wholesome and family-friendly appearance. Today’s Siren is still based on the original woodcut but she now wears a crown and has modestly placed stars covering her breasts.

Interestingly, the number of tails on the Starbucks Siren has also changed over time. When she was first introduced, the Siren had two tails – one for each cup of coffee served at Starbucks (tall and grande). However, when Starbucks began selling venti sizes (20 oz), they added a third tail to their logo. Today’s Siren has only two tails because Grande and Venti sizes were merged

How Starbucks Updated its Brand Visual Identity Over Time

Since its inception in 1971, Starbucks has updated its brand visual identity several times. The most recent update was in 2011, when the company streamlined its logo to focus on the Siren, an iconic component of the brand. This article will trace the history of Starbucks’ logo and how it has evolved over time.

The original Starbucks logo was designed by Preston Thomas in 1971 and was inspired by nautical themes. It featured a twined mermaid with long flowing hair. This logo was used until 1987 when it underwent its first major update. The new logo retained the Siren as its centerpiece but gave her a more streamlined look. Additionally, the word “Starbucks” was written in a new font that was intended to be more modern and stylish.

In 1992, Starbucks made another update to its logo, this time making the Siren more realistic and less cartoony. Additionally, the words “Coffee Tea Espresso” were added underneath the main “Starbucks” wordmark to communicate the company’s expanded product offerings. In 2011, Starbucks made its most recent update to the logo, removing all words from the mark and leaving only the Siren. This change was meant to streamline the brand’s identity and make it more recognizable worldwide.

The Color Palette Used by Starbucks

When it comes to coffeehouses, there is one name that stands out above the rest: Starbucks. This Seattle-based company has become a global powerhouse, thanks in large part to their carefully crafted image and branding. A key element of Starbucks’ visual identity is their color palette, which has undergone several changes over the years.

The original Starbucks logo, designed in 1971, featured a brownish-green color scheme. This was meant to convey a rustic, earthy feel that would appeal to coffee lovers. In 1987, the company decided to freshen up their look and switched to a brighter green hue. Thisnew shade of green was intended to signify growth and vitality, two key values for Starbucks.

In 1992, Starbucks debuted a new logo that featured a double-tailed mermaid. The siren’s tail fins were colored green and white, further reinforcing the link between Starbucks and nature. However, some customers found the mermaid design to be too sexually suggestive, so the company tweaked the logo slightly in 2011. The updated version kept the general shape of the original mermaid design but toned down her curves and added a crown atop her head.

The most recent change to the Starbucks color palette came in 2016, when the company rolled out a new logo featuring a simplified Siren design in black and white. The move was widely seen as an effort by Starbucks to appear more modern and sleek. Whatever the reason behind these changes, one thing is clear: Starbucks takes


Starbucks’ journey has been an interesting one, and its logo evolution traces the brand’s development from a mere Seattle-based coffee shop to a globally recognizable corporate giant. Its many iterations showcase both how far it has come in terms of its visual identity and how well it manages to stick to its roots. The evolution also highlights the company’s ability to recognize new trends and adapt them into their logo designs. It looks like there is no stopping Starbucks as they continue on their path towards modernity.